Identifying the opportunity, quantifying the market, aligning on the unique solution and setting the purpose, goals, and strategic initiatives to bring the solution to reality.
Channel sales strategies and distribution plans, organizational development, outsourcing or mentoring of managers. Assist with recruiting and compensation offers.
Unit economics and trended volume hypothesis P&Ls to breakeven based on COGS and industry standard trade costs of doing business (including D2C) according to the go-to-market plan and growth pace
Advise on project management, budgets, investment breakeven scenarios and market demand for production outputs to gain capacity efficiencies: such as ingredients, private label, or 3rd party contract manufacturing opportunities.
Assist with presentations, applications to accelerators, incubators, make introductions to investors and investment bankers, advice on equity and financing options.
Coalescing brand origin story, target consumer, the "why" behind the brand to establish brand positioning and brand framework. Assist managing creative agency relationships for more productive and timely deliverables of brand assets such as brand guides, style guides, packaging layouts and other assets.